Personalised healthcare

Medical profiling and online medicine: the ethics of 'personalised healthcare' in a consumer age

New developments in medical profiling and online medicine are promised by their providers as leading to a new era of ‘personalised healthcare’.
These developments include direct-to-consumer personal genetic profiling and body imaging, and websites that provide health advice, storage of health records and medicines for sale. This report weighs up the benefits and harms, along with the ethical values that come into play.